A flower store sold 2450 flowers in a month
When talking about flower shop profits, operators are required to consider not only cost compensation, but also consumers’ ability to accept prices, so that the pricing strategy has the characteristics of two-way decision-making between buyers and sellers.
Generally speaking, flower shops with a certain scale have relatively stable purchase channels. They generally use various transportation channels to purchase goods from Yunnan. Even the flower wholesale market in the area where the flower shop is located comes from Yunnan. If you can If you directly find a local supplier in Yunnan, the purchase cost will be relatively lower.
Take roses as an example. Generally, the cost of purchasing them through the wholesale market is about 1 yuan, and the selling price is about 3-5 yuan. When encountering festival flowers such as Valentine’s Day and Chinese Valentine’s Day, the price will still be higher. If the price rises, they may even be sold for 10 yuan each. Assuming that 1,000 roses are sold, based on the average price of 5 yuan per rose, the profit margin reaches 400%. After expenses such as labor, raw materials, rent, etc., the gross profit margin is 70% That is to say, if the average daily turnover for a month is 1,000 yuan, the monthly profit will be around 20,000 yuan.
Although the retail profits of opening a flower shop are high, not all goods can be sold, because there is a certain timeliness in the release of flowers. If the flowers wither, the losses will be huge for the entrepreneurs. If a flower shop only relies on selling flowers to compete with its peers, it will definitely not work. One of the secrets for a successful flower shop is to customize the flowers. They should design and produce flowers according to the needs of customers, and provide supporting floral services.
Nowadays, many florists can customize bouquets of cartoon dolls. According to people’s different preferences, they can put some DIY candies, toys, etc. in the bouquets. This method not only meets the needs of customers, but also brings other profits to the florists. channels and revenue.
Original article author：Fragrant Road Full，If reprinted, please indicate the source.：https://www.theroadfull.com/article/1068.html
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